10 Best makeups of 2025

Save up to 38% off

Best Choice

1

L'Oreal Paris
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

14% Off
Main highlights

Intense Length and Definition
Telescopic Original Mascara enhances lashes with intense length and precise separation.

Perfect for Sensitive Eyes
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.

Clump-Free Application
Most users praise its ability to deliver clump-free, long-lasting results.
Key specs
- Volumizing:Innovative volumizing formulas
- Brush Design:Unique lash by lash
- Lengthening:Intense length
- Hypoallergenic:Allergy tested
- Waterproof:N/A
9.9

Exceptional

Our Rating

9.9
worth the money

8.4
Simple to take off

8.2
Sound level
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

e.l.f.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Main highlights

Skin Smoothing and Gripping
Gel-based primer grips makeup, smoothing skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones.

Long-Lasting Makeup Adhesion
Praised for keeping makeup in place all day.
Key specs
- Skin Type:All skin types
- Pore Minimizing:Non-comedogenic
- Color Correcting:Translucent finish
- Hydration:Hyaluronic Acid
- Finish:Natural
9.8

Exceptional

Our Rating

8.7
Fashion

8.7
For Gentle skin

8.4
Aroma
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Conic shape fiber brush
- Lengthening:Sculpted length
- Hypoallergenic:N/A
- Waterproof:N/A
9.7

Exceptional

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

SHEGLAM

SHEGLAM Lip Facts Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Long-Lasting Creamy Make Up-Concrete Jungle
9.6

Exceptional

Our Rating
5

Neutrogena
Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

28% Off
Main highlights

Triple Emollient Formula for Deep Cleansing
Ultra-soft wipes with micellar-infused formula remove waterproof makeup and cleanse skin, leaving it refreshed and conditioned.

Ideal for Sensitive Skin and Eye Area
Gentle, dermatologist-tested wipes effectively remove makeup without irritation, suitable for sensitive skin and delicate eye areas.

Customer Favorite for Moisture and Softness
Praised for being moist and soft, providing a soothing experience while effectively removing makeup.
Key specs
- Usage:Makeup remover
- Size:3.5 x 4.75 x 4 inches
- Features:Ultra-soft, pre-moistened
- Material:Compostable
- Count:25
9.4

Excellent

Our Rating

9.9
Moisturizing

9.7
For traveling

9.5
Gentle
See Today’s Deals & Prices
6

e.l.f.
e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

25% Off
Main highlights

Vibrant Blendable Color
Cream-to-powder stick offers blendable color for a natural look.

Multi-Use Versatility
Ideal for eyeshadow, lipstick, and blush applications.

Youthful Glow
Customers love its ability to give a youthful glow.
Key specs
- Application Method:Stick
- Hydration:Vitamin E, Shea Butter
- Color Range:Blendable, vibrant
- Finish:Smooth, non-greasy
- Texture:Cream-to-powder
9.3

Excellent

Our Rating

9.3
Simple to use

9.3
For traveling

8.7
Long life
7

e.l.f.

e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside
9.1

Excellent

Our Rating
8

Maybelline
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

35% Off
Main highlights

Volumizing_Lengthening_Benefit
Infused with bamboo extract and fibers for long, full, lightweight lashes that don't flake or smudge.

Sensitive_Eyes_Use
Ideal for sensitive eyes and contact lens wearers, thanks to ophthalmologist and allergy testing.

Smudge_Proof_Praise
Customers love its smudge-proof, long-lasting wear, even in high humidity.
8.8

Very Good

Our Rating

8.9
Smudge proof

8.7
worth the money

8.7
Sound level
9

BEAKEY
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case

38% Off
Main highlights

Professional Brush Set for Experts and Enthusiasts
TAP PAW makeup brush set includes 10 professional brushes and 2 sponges for expert-level application.

Ideal for Beginners and Makeup Enthusiasts
Versatile set perfect for novices or those expanding their makeup toolkit.

Softness and Blending Quality Praised by Users
Customers appreciate the softness and blending capability of these affordable brushes.
8.6

Very Good

Our Rating

9.3
worth the money

9.1
Gentle

8.9
for starters
10

SHEGLAM
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

15% Off
Main highlights

Vibrant Matte Finish
Provides a natural, matte finish with vibrant color and light coverage.

Ideal for Everyday Use
Perfect for daily wear, offering a moisturizing, skin-nourishing formula.

Easy Application Praised
Customers love its smooth application and blendability with lasting color.
Key specs
- Application Method:Palette, streak-free
- Hydration:Infused with moisturizing ingredients
- Color Range:Vibrant, matte shade
- Finish:Matte
- Texture:Creamy, pigmented formula
8.3

Good

Our Rating

10 Best makeups of 2025

1

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

9.9

8.4

8.2

How do we rank?

How do we rank?

Analyzing top stores

2

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

8.7

8.7

8.4

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

SHEGLAM Lip Facts Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Long-Lasting Creamy Make Up-Concrete Jungle

5

Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct

9.9

9.7

9.5

6

e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

9.3

9.3

8.7

7

e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside

8

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

8.9

8.7

8.7

9

BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case

9.3

9.1

8.9

10

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

Sign up and get exclusive special deals